Design is in Jaguar’s DNA. It’s this that has driven us to look beyond the road. Creating collections of lifestyle apparel and accessories that showcase our design credentials.

From the Jaguar Racing Teddy Bear wearing their own Formula-E inspired race suit to luggage with design cues taken straight from the F-TYPE, every piece has an element of Jaguar woven into it. Giving enthusiasts a chance to take home a piece of our story. 

“At Jaguar, British design is at the heart of what we do and we take inspiration from a variety of industries, from architecture to fashion, films and even music.  British design is expressive, forward-thinking and very much about challenging the status quo and we’re inspired by that character and energy.”

At Jaguar, every one of our creations is constantly refined, from the drawing board to the production line. Each one made with superior materials and crafted with skill. Created by the same team that design our cars, these collections capture the very essence of what Jaguar represents. All created with a design language that is distinctly Jaguar, and quintessentially British.

A brand that redefines refinement.

Jaguar Stories

Have you ever wondered why we do what we do or how our Lifestyle Collection products are designed and developed? These are our stories. And we have curated a selection of them for you.

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